Serpenti installation

BULGARI AND ZAHA HADID UNVEIL SERPENTI INSTALLATION

Serpenti installation
Photo via elle.it

Architect Zaha Hadid’s ‘Serpenti’ art installation premiered on the opening day of Milan Design Week. The installation is inspired by Bulgari’s timeless icon, the Serpenti, which is a line of jewelry, watches, and leather goods.

Serpenti installation
Photo via elle.it

Until 19 April, the Serpenti installation will be on display in the garden of Bulgari Hotel in Milan. This sinuous structure is a collaboration between Bulgari and Zaha Hadid and meant as an artistic expression of one of Bulgari’s most iconic jewellery lines.

Serpenti installation
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The installation expands for 20 meters and 3 meters in height and was designed for the Bulgari’s pavilion at Abu Dhabi Art Fair in 2011. The  structure’s polygons become exhibitors to host a selection of the creations Serpenti Bulgari from the forties to our days.

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Source: www.aasarchitecture.com